What's changed

The problem

The page answers its core question but has no cost or funding information, no named clinical reviewer, and a broken heading structure where most sub-points use H5 and H6 tags. Several key sections sit at H3 with nothing properly nested beneath them.

Evidence

• Fibre on-page recommendations for the Helping Hands national pages.
• Live page fetched on 30 September 2026 (last modified 28 September 2026). All kept copy is lifted from the live page.

What we kept

• H1, the 'What does it mean' and 'Who is it for' sections, all body copy, internal links, CTAs and FAQs.

What changed

• 'You might consider...' reworded to 'When to consider domiciliary care', with H5s promoted to H3s.
• 'Here are some of the many ways...' H2 turned into a lead-in line, so the six services are H3s under 'What do domiciliary care workers do?'.
• Care homes, regulated provider, how to arrange and FAQs promoted from H3 to H2.
• H5 and H6 points turned into bulleted lists; banner text no longer a heading.
• FAQ heading renamed to 'What is domiciliary care FAQs'.

What is new

• Trustpilot trust bar and call and contact buttons in the hero.
• Short answer-first intro under the H1.
• How does domiciliary care work? (visit length and frequency).
• Cost section.
• Funding section (NHS, council, self-funding).
• Named clinical reviewer and review date.
• FAQPage and reviewedBy schema (Dev).

Redirects

None. This is a single-page optimisation on the existing URL, so no redirects are needed.

Still to do

• Content: write final copy for the new sections.
• Dev and Content: rebuild heading tags as shown.
• Dev: add schema once the reviewer is confirmed.
• Content: review the 'one-to-one, 24-hour care' comparison point, which describes live-in care.

Flagged for the client

• Clinical reviewer name, role and review date.
• Minimum and typical visit lengths.
• Indicative cost or 'from' price.

Schema

FAQPage

Built from the four FAQs exactly as they appear on the page. Google now limits FAQ rich results to a small set of authoritative sites, so the value here is clarity for search engines and AI tools rather than a guaranteed rich result.

{
  "@context": "https://schema.org",
  "@type": "FAQPage",
  "@id": "https://www.helpinghandshomecare.co.uk/home-care-services/domiciliary-care/what-is-domiciliary-care/#faq",
  "mainEntity": [
    {
      "@type": "Question",
      "name": "What is the purpose of domiciliary care?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "Domiciliary care provides support within people's own homes. Some people only need occasional regular visiting support to help them fulfil their routine, such as housework, personal care, or mobility needs. We also provide live-in care, which sees a carer living in your home with you, giving you support around the clock. This is preferable to moving into residential care for a lot of people, as it enables them to continue living in the home they love. Having a carer in your home also provides essential companionship, helping you to avoid loneliness and social isolation."
      }
    },
    {
      "@type": "Question",
      "name": "What are the benefits of domiciliary care?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "By preventing you having to move out of a home you love and into unfamiliar surroundings, a lot of anxiety and upheaval can be avoided. The main benefits of domiciliary care are staying around people and pets you love, as well as being able to sit in a beloved garden or look at a precious view. If you're used to your own space, you may not appreciate the shared aspects of a care home, such as having meals in a dining room, or communal lounges. Having a carer come to your home though means your space remains your own, and your loved ones can continue to visit on a schedule that suits you all."
      }
    },
    {
      "@type": "Question",
      "name": "Who is domiciliary care suitable for?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "Suitable for anyone who needs some extra help at home and wants to remain as independent as possible, domiciliary care is a great option. Whether you've had an operation or have a long-term condition, we'll provide exceptional care and support designed around you that will keep you comfortable and safe at home. We support both physical and emotional wellbeing, thanks to the dedication of our compassionate carers."
      }
    },
    {
      "@type": "Question",
      "name": "Is domiciliary care available overnight or at weekends?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "Yes, we can provide support around the clock, overnight, and at weekends. This can mean you and your loved ones have additional reassurance that you're never alone at home. We provide waking nights, where the carer remains awake in a different room in case you need urgent help, also known as a 'sitting service', and sleeping nights, where your live-in carer has their own room and sleeps in the house while you're asleep. The fact someone is there in case of an emergency though will give you peace of mind at all times."
      }
    }
  ]
}

WebPage with reviewedBy

Add once the clinical reviewer is confirmed. Links the page to a named, qualified person.

{
  "@context": "https://schema.org",
  "@type": "WebPage",
  "@id": "https://www.helpinghandshomecare.co.uk/home-care-services/domiciliary-care/what-is-domiciliary-care/",
  "url": "https://www.helpinghandshomecare.co.uk/home-care-services/domiciliary-care/what-is-domiciliary-care/",
  "name": "What is domiciliary care?",
  "lastReviewed": "[YYYY-MM-DD]",
  "reviewedBy": {
    "@type": "Person",
    "name": "[Reviewer name]",
    "jobTitle": "[Role]",
    "url": "[Reviewer profile URL]",
    "worksFor": {
      "@type": "Organization",
      "name": "Helping Hands Home Care",
      "url": "https://www.helpinghandshomecare.co.uk/"
    }
  }
}

What we are deliberately not marking up